Phaidon commemorates the company’s influence with Nike: Better is Temporary, a landmark publication that charts Nike’s transformation from rebellious upstart to global phenomenon.. 'Nike: Better Is Temporary' Is a Behind-the-Scenes Deep Dive Into Its Design Philosophy, Nike and Virgil Abloh's 'ICONS' Book Dives Deep Into the Nike x Off-White™ Sneaker Collaborations, C2H4 Offers a Behind-the-Scenes Look Into Creating an Entirely New World With mastermind JAPAN, A Behind-The-Scenes Look at 424 and Arsenal's Formalwear Partnership, Apple Watch Designer Shares Behind-The-Scenes Look at Initial Product Development, Smino's "Cabbage" Visual Is a Fun Mix of Behind-the-Scenes Tour Footage, Smino Offers More Behind-The-Scenes Clips in "S.A.D. See more. The book features five chapters spanning performance, brand expression, collaboration, inclusive design, and sustainability in much detail, however, before this, Grawe kicks off with an introduction titled “Breaking2.” This prelude examines Nike’s attempt to achieve a two-hour marathon in 2017 and talks about its effects on the sportswear and sporting industries. 12 1/4 x 9", 320 pages, Profusely illustrated in color and b&w. Phaidon has launched a new book looking at innovative and forward-thinking architecture from around the world. Privacy Policy. Phaidon commemorates the company’s influence with Nike: Better is Temporary, a landmark publication that charts Nike’s transformation from rebellious upstart to global phenomenon. At Nike, the desire to be the best is a journey, not a destination—better is always temporary. Nike: Better Is Temporary isn’t just celebrating the sportswear giant’s impact, it’s assessing it. 79 $60.00 $60.00. Shop the latest luxury fashions from top designers. At Nike, the desire to be the best is a journey, not a destination—better is always temporary. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse. 172.9k Followers, 1,418 Following, 4,013 Posts - See Instagram photos and videos from Phaidon (@phaidonsnaps) At Nike, the desire to be the best is a journey, not a destination—better is always temporary. Chapter 1, “The Voice of The Athlete,” looks into the companies collaborations with athletes that subsequently help further its development in research, innovation, and design. 978-1838660512 Arcana is pleased to be one of a select group of exclusive retail partners with Nike and Phaidon making this exciting new title available starting December 18th. Two exposed cardboard covers in a single-layer nonwoven jacket covers the pages of details that range from the Breaking2 project to athletes, collaborations, ads, inclusion and sustainability. be sure to check out all of my kicks listed here and on ig @churchofkicks. Read the legendary stories behind some of the most recognizable logos, like Nike's swoosh, McDonald's arches, the I Heart New York logo, and the universal symbol for recycling. Sam Grawe is a writer, editor, creative director, and brand consultant based in the San Francisco Bay Area. Written by Sam Growe, the book focuses specifically on the iconic and ever-evolving design language utilized at Nike over the decades. Free shipping . The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages. Nike is finally giving the public a look into its internal design philosophy with their new Nike: Better is Temporary book from publisher Phaidon. Phaidon commemorates the company’s influence with Nike: Better is Temporary, a landmark publication that charts Nike’s transformation from rebellious upstart to global phenomenon. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. Phaidon will be releasing Nike: Better Is Temporary on January 25, 2021, for $89.95 USD on the Phaidon website. Show Size. Dubbed “Better Is Temporary,” the archival read hones in on the pursuit of progress, documenting Nike’s journey alongside history’s most favored athletes. Speaking exclusively to Roc Nation’s Head of Lifestyle, and Paper Planes co-founder, Emory Jones. Nike: Better Is Temporary is an anthological landmark publication that offers a behind-the-scenes insight into the internal design philosophy of Nike. The book's extraordinary design also nods to its contents. Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon. In chapter 4, “Opening the Aperture,” Grawe explains the impacts and driving force behind Nike’s inclusive mission statement: “Bring Innovation and Inspiration to Every Athlete in the World.” Lastly in chapter 5, “Playground Earth,” Nike: Better Is Temporary offers a deeper insight into Nike’s sustainable efforts and initiatives that have produced Nike Air technology, Flyknit, Flyleather, Nike Grind, Space Hippie and Move to Zero products. Featuring sweatsuits, T-shirts, padded bottoms, bucket hats, beanies and Benassi JDI slides. FREE Shipping by Amazon. Coming in furry and fuzzy red, green and black color options. At Nike, the desire to be the best is a journey, not a destination — better is always temporary. 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